It’s one of the most important aspects of publishing, yet it’s practically ignored. With the attention span and patience growing shorter, it’s more important than ever to pay special attention to the focus of your blog. If you’re not sure what the focus is, you have some work to do. If you do know the focus, look at your categories … if they don’t reflect that focus you have in mind, you have work to do.
Ultimately, I think we all have work to do.
We need to focus in on what we’re talking about.
When I work through the blog submissions during FeedbackFriday, I see a ton of bloggers writing about stuff that seems to interest them at the moment. This is certainly okay when talking about personal blogs, but when you’re blogging for a specific community of people you need to create a strong focus on your topic. If you don’t, you risk missing out on subscribers because they can’t figure out whether your blog is about collector baseball cards or fast food.
One of the best examples of this in action is over at the shopify blog, lead by Mark Hayes. The blog features five categories, all of wh