When developing for an internet that finds itself chalk full of resources on every topic imaginable, sometimes the best way to focus your blogging efforts into something truly unique is to go hyperlocal.
What does that mean exactly? Hyperlocal blogging refers to blogs that narrow their focus on a very particular area; say, a city, a neighborhood or even a single street. This allows these blogs to provide a select audience with valuable tips, insights and news, helping to find success in a niche unlike any other.
Whether you’re only just considering taking a more focused approach to your blog or you’re a well-established hyperlocal blogger looking for tips, check out these five best examples of hyperlocal blogs:
Serving the city of Montclair, New Jersey, Baristanet.com was launched in 2004, making it a pioneer in the realm of hyperlocal blogs. Given that a stable of writers works to cover the happenings in a town of less than 38,000 people, Baristanet features information on almost everything that goes on within township limits, offering insight on topics ranging from shopping and restaurants to the local entertainment scene.
Boasting a lineup of very talented writers and contributors along with a fun design and enjoyable, informative content, there is probably no better example of a useful, inviting hyperlocal blog than Baristanet.
Keeping things simple and allowing the content to do the talking is the philosophy behind the popular West Seattle Blog. Providing coverage of events and goings-on in only the metropolis’ westside allows this hyperlocal blog to really separate itself from the crowd. The content here centers around news, local crime reports, reviews of shopping and eating destinations and the all-important traffic reports that every commuter craves.
The writers behind the West Seattle Blog do what they know, and what they know is west Seattle. This allows them to draw from among a unique audience that was otherwise untapped, proving that micro-focusing for website traffic can bring much better results than a broader approach.
The town of Burien, Washington has long turned to the B-Town Blog for thoughts, opinions and updates on only the topics that matter to the nearly 33,000 residents. This hyperlocal focus has lead to reporting on local politics, crime, municipal matters and more, drawing thousands of readers from around the town, many of whom actively participate in discussion on the blog, becoming contributors to an archive of wonderfully localized content in the process.
The B-Town Blog has been rated as the number one hyperlocal blog by the Society of Professional Journalists for two years in a row, and deservedly so!
The sleepy town of Burley, Idaho used to turn to GoBurly.com for their local content, receiving news, sports coverage and even inside information on the local school system, all from a single resident and his team of contributors. While the blog has been abandoned for more than two years now, its content still serves as an excellent testament to the kinds of coverage that are needed to connect directly with local readers.
If standing out from other information sources in your community is your goal, GoBurley.com has something to teach about hyperlocal methodology!
Covering local happenings around San Francisco since 2004, SFist.com is a staple of the San Fran blogging scene, rivaling the city’s mainstream media websites in popularity. Content topics here are wide and thorough, covering even the most minute happenings around town while still making time for reviews of city services and shopping.
While you may have a difficult time keeping up with the sheer amount of content published at SFist.com, their span of coverage and casual, yet professional tone of writing are excellent examples of what a hyperlocal blog should be.